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My dad told me of this short film he saw -- I'm guessing sometime in the late 60s to mid 70s -- and I'm assuming it was at a theatre or part of a festival. The film was fairly simple (and has been duplicated in TV ads): A fisherman is walking along the shore of a lake and sees a candy bar. He picks it up, unwraps it and  begins to eat it when he realizes to his horror that there's a hook embedded in the chocolate. The candy bar is a lure, and he is slowly dragged underwater into the lake by some other "fisher" hunting men. Any thoughts?

I saw that film and it wasn't from the 60s or 70s but was much more recent. Unfortunately I can't remember the title either although I might have actually taped it as it often played before recent films here on our movie networks. Think it might have been actually called Fish Bait but I'd have to check it out again to be certain.

I dont know about a short, though for any given idea many people come up with it so
there may be a couple of these around. However the version of this idea I've seen, is
a troma film called Blood Hook, where a serial killer gets people by "fishing them with similar
tactics" there's a review of it here at Badmovies.org

                                                                                   Dwight,
                                                                        http://www.treasuretrovevideo.wikidot.com

Thanks so much for the leads.
I know there are actually several filmed "versions" of this same set-up, most recently as Japanese car commercial with a squid tentacle. In this short the "fisher" in the lake is never seen, just the man pulled into the water with the suggestion that it's the fish.
My dad told me about this film in the 80s, so it's got to be fairly old. Unless my memory is off which is also possible.

Not that it'll help much, but HBO used to run a version of that story as one of their in between movies shorts back in the 80s. I think in that one the guy was caught by a sandwich. 

It could be "Blood Hook," but my money is on "Escapes" which was hosted by Vincent Price. It's a horror/fantasy anthology and one of the short films featuers an unlucky fisherman who eats an apple that ends up having a hook in it. Once he realizes what's going on, it is too late and he gets pulled into the water.

There was a black & white short of a fisherman on a beach reeling in fish after fish all the while chomping down his lunch. He ran out of food but sees a wrapped sandwich nearby, he takes a bite out of the sandwich and suddenly a huge hook juts out of his cheek and he is dragged into the sea.

I remember this.  Did it end with another item of food being thrown out onto the beach, after the guy is pulled under?  If so, it was an apple (great big red one), not a sandwich.

I'm surprised I couldn't find one such video on you tube. This sounds like exactly
the kind of thing somebody would have posted there. If anyone has any of these,
post em, I didn look for the trailer for blood hook, but I looked for "caught by fishhook"
and I didn't get any film stuff, shorts or the like.


                                                                   Dwight

                                                       treasuretrovevideo@live.com

                                       

I bow to your superior memory, sir. It's been a long time.

So many fantastic responses and all sound possible. The HBO Short Takes thing is a great angle though I'm pretty sure this was seen in a theatre. I'm guessing DerekHW has it right. B&W and an apple, rings many bells.

The animated tales from the cryptkeeper had this same story for one of the episodes.

Only reason I remember so well is I saw it with a friend, we both thought it was awesome, and referenced it throughout the rest of our very long friendship.  We must have been like 6 or 7 when it came on, so I'm thinking 1990ish?

I think it was even older than that. I think it started playing in the early to mid 80s. I don't know how many years they kept showing it, so it still being on in the early 90s is not impossible.

Might help: I found another description of this short on another website.

"a short film I saw as a kid. A man was on the beach surf fishing. As lunch time arrived the fisherman opened his lunch pail and took out a sandwich. He unwrapped it and took a bite. A large hook ripped through his cheek and he was pulled down the beach and into the water. A fitting end to all "sportsmen"."
http://www.nctimes.com/articles/2007/08/25/news/coastal/23_35_388_24_07.txt

DerekWH has it right.  I thought that it was titled "The Fisherman" starring Alan Arkin, but I could not locate it either under the title or the actor.  I'd like to find it as well.  At the time, it was a classic.

It was part of the same HBO interludes as this Gem:
http://www.youtube.com/watch?v=948gaOKxAnc

Derek does have it right.  The surf fisherman in knee boots runs out of sandwiches, spots a sandwich in a bag a few yards distant lying on the shore.  He fetches it, unwraps it, takes a bite.... a seagull shrieks, a hook pierces his cheek and he is pulled into the ocean.  I'm 62 and I remember this film from the late '60's.. possibly early'70's, but I don't think so.  I also have a memory fragment that suggests to me (from the films credits) that this was adapted from Mad Magazine. 

I saw it too, I think it played as a short with Roman Polanski's Repulsion.  The fisherman was eating from his lunchbox, catching more fish than he could possibly eat.  he runs out of food, sees a brown bag down the beach, finds a sandwich wrapped in foil, opens it, smells it, takes a nibble - seems fine, so he takes a big bite and...hook in he is reeled into the sea.

If anyone can get the name of the film, please let me know.  It was a classic.

i had this taped on vhs ...a guy is fishing at a lake,eating a sandwhich and getting drunk. he notices an apple next to him,takes a bite...struggles and gets pulled under the water. then the apple comes from the water up onto the land with a hook in it and fishing line attached. it was called "somthing fishing".

somthing fishy

Brilliant!
Now we just need it on YouTube.

This is amazing.  I know the man who created this film; his name is Colin Huff.  I knew him in 1967-69 in Walnut Creek, CA, around the time he made the film.  I've been looking for him for a while and did a search for the Fisherman.  Still haven't found Colin.  It was a great short.  If anybody has any information as to where I can find him, it would be SO appreciated.

Yep looked up ESCAPES(1986)on IMDB.com and the first of five tales is called SOMETHING FISHY,which features the fisherman eating the apple and being hooked in.One reviewer on IMDB.com says the movie was filmed in and around Sacramento,CA.Also interesting to note that this and the other tales on ESCAPES were shown individually has in betweens or segueways to movies on HBO,Showtime,Night Flights,and USA Saturday Nightmares.Some others included COFFE BREAK,THE DUMMY,LIVING DOLLS,and THE CONTRAPTION.

I remember this short film and have been trying to find a copy of it for years. It was called "The Fisherman".
I saw it in the 60's and being an avid fisherman, it scared the hell out of me. I remember the fisherman fishing in the evening and pulling in striped bass one after the other and throwing them on the sand next to him. He would then take a break and eat the food he brought with him. There were no words spoken in the movie just a music background. When he finished his food, he was still hungry and looked around and found a bag containing a sandwich lying on the sand. He bit into it, was hooked and he was dragged screaming into the sea. The last scene was a quiet shot of the ocean.

I remember getting chills and saying out loud "holy s**t"!!

I know that the film was nominated for an Academy Award as a "Short Subject" but that it didn't win. If anyone can find a copy and post it, it would really make my day.

Thanks, Fred

There's a story in the old EC comic VAULT OF HORROR #11 drawn by Jack Davis called "Gone Fishing" with the exact storyline. The comic came out in 1953!
I have the reprint of that ish.
Thought mebbe they had done that episode in the TALES FROM THE CRYPT tv show...but nope!

UPDATE....It WAS turned into an episode from the animated series TALES FROM THE CRYPTKEEPER!
(Though the cartoon drastically  rewrote the original-which was fairly short and simple...and much less childish....)

http://www.youtube.com/watch?v=703K266gbNw&playnext=1&list=PLCA3FBD77A945754E

http://www.youtube.com/watch?v=GelMsXzfdEA&feature=related