Either this is a pretty sick joke, or movie studios are sinking to new lows to promote films. (I was hoping it was the former....). CHUD.com reported that the PR firm that is promoting Jim Carrey's latest film is going a little overboard. The film revolves around tragedy and evil being linked to the number 23, so apparently this firm is looking for tragic news stories that involve the number 23 and including it in promo material! The latest tale of (23) tragedy involves the death of a "23-month old" child, who was beaten and left out in the cold by her father, only to freeze to death overnight. (Here's the actual news story.
Uh.... anyone else think that this is a really bad idea?
Read more here at CHUD.COM