MTV Networks' IFILM Joins Paramount Vantage in Online Program to Premiere Movie Trailers and Showcase Exclusive Behind-The-Scenes Content
Movie Slate to Feature Paramount Vantage 2007 Releases Including the Recently Released Black Snake Moan, Into the Wild, The Kite Runner, Son of Rambow and There Will Be Blood
NEW YORK, April 16 /PRNewswire/ -- MTV Networks' IFILM and Paramount Vantage, both units of Viacom (NYSE: VIA, VIA.B), have teamed to premiere movie trailers and showcase exclusive behind-the-scenes content for a number of key Paramount Vantage movie releases this year. This new partnership among the two Viacom properties allows IFILM to leverage its unique position as a broad-based online video destination and deliver Paramount Vantage's assets to a highly coveted movie-going audience.
"IFILM has an impressive audience of avid moviegoers and I am excited about the opportunity to provide them with a unique look at the Paramount Vantage slate," said Bladimiar Norman, VP, Interactive Marketing, Paramount Vantage. "I am incredibly pleased to be working with IFILM and look forward to developing this partnership even further."
"IFILM's rich video environment is the ideal destination to showcase all of Paramount Vantage's video assets," said Nada Stirratt, Executive Vice President, MTVN Digital Advertising. "This partnership gives IFILM's audience access to the kinds of content they want and seek out, like movie trailers, all within a dedicated and customized environment."
As part of the online sponsorship deal, IFILM will feature exclusive content from Paramount Vantage's 2007 movie slate including Arctic Tale, Black Snake Moan, Into the Wild, The Kite Runner, Son of Rambow, There Will Be Blood, Year Of The Dog and with A Mighty Heart. IFILM will drive traffic to the Showcase by creating a dedicated area on its Movie Trailers & Clips Channel Page, which will allow for easy navigation to the Paramount Vantage content. With IFILM's 12 million monthly unique visitors, Paramount Vantage can tap male 18-34 demo viewing its movie trailers and exclusive content on a daily basis.
Viacom is the number-one online entertainment destination and the 11th most-popular overall destination on the Web. In February 2007, more than 90 million unique viewers flocked to Viacom's online properties, which include an array of MTVN Web sites, as well as its other online properties (according to Internal Web Analytics Tracking and duplication from comScore Media Metrix February 2007). The company's sites continue to hit new highs in traffic and streaming video as they enhance their content offerings across comedy, music, pop culture, gaming, news and user-generated content.
) is a leading online destination for user-generated and professionally produced content, providing the internet's most diverse and compelling selection of short and long-form videos. With one of the industry's largest online video collections, IFILM's media library includes movie trailers, music videos, short films, TV clips, video game trailers, action sports content, and its renowned user-generated 'viral videos' collection. Through its broad network of distribution partners, IFILM content can be found on portals, social networks, blogs, consumer electronics devices, television networks, and almost every mobile video service. IFILM also offers effective brand-building programs for major consumer advertising partners. The company recently launched its first television series, the popular "WebJunk 20," in collaboration with VH1. IFILM is owned and operated by MTV Networks. IFILM (http://www.IFILM.com
) is a division of Viacom, Inc.'s (NYSE: VIA, VIA.B) MTV Networks.
About MTV Networks
MTV Networks is the world's premier creator of entertainment content and programming across all media platforms. MTV Networks connects with audiences through a diverse array of brands -- including MTV: Music Television, MTV2, mtvU, MTV Tr3s, VH1, VH1 Classic, VH1 Soul, CMT, Logo, Nickelodeon, Nick at Nite, Noggin, The N, COMEDY CENTRAL, TV Land, Spike TV, AddictingClips.com, AddictingGames.com, Atom Films, Shockwave.com GameTrailers.com, Harmonix, IFILM, Neopets, Quizilla, Xfire, Y2M, as well as MTVN International -- that live across the company's 135 television networks, 139 websites, 32 broadband services, 35 mobile channels, and robust consumer products businesses worldwide.
About Paramount Vantage
Paramount Vantage is the specialty film division of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, and unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, DreamWorks Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studios, and Worldwide Television Distribution.
SOURCE MTVN Entertainment Group