Meh. Instead of producing snazzy attention grabbers, why not actually be proactive and find a "solution" to the "problem" rather than wasting money on such outings and hoping it will spur someone else into a solution?
Money, money, money...! There is so much "money" to be spent and paid, that one of the few things in our current world culture that is even more valuable is media attention... The puny dollars that the GREEN PEACE organization manages to raise every year are a fraction of a fraction of the profits made by major corporations that are significantly responsible for the Earth's pollution.