Just checked the link, and it's just a creative advertising campaign for Mrs. Ball's Chutney. Apparently, the point was to prove that you don't change things needlessly. Mrs. Ball's chutney is perfect the way it is, just like South African restroom signs, or something like that. Not sure if the analogy really works, but I see where they're going with it.
Their next campaign should be to put a set of balls on the male signs. It could be the Mrs. Ball's "We miss his balls" campaign.
That's exactly what it is, Andy ~ there's so much change going on in SA that it's nice to know that some things stay the same.
Just BTW ~ "mrs Balls' Chutney" is great to eat but one does require a certain amount of cojones
to eat it as the chutney is