Cheap and simple also seems to be the mindset that the industry assumes most of the viewers adhere to, and in a way it's also insulting to think so. Not everyone's going to just sit down and watch whatever Syfy throws at them.
Excellent point, there comes a time when even those who can't resist laughing at bad jokes and terrible special effects wants to see something better. Beyond that story is important. I think most people here, while they enjoy camp and laugh with unintentional comedy, would like to see a well written and engaging story.