Luckily, when we got in the store, there was a display of floaty things for holding chlorine tablets that had frogs on them, so I immediately diverted him into say "frog" instead of "f**k." It worked, and he went home saying "frog" over and over instead of the other.
Whew!
I can see it now . . . he'll be a teenager and he'll ask some girl if he can frog her.