I think $500 comes out to like 50 DVDs (if one was to only use the card to buy single DVDs). I just imagined a fan who bought the $500 card in a bar... an attractive woman asks him what he does for a living and he says, "Oh, I executive produce movies. You ever hear of Puppet Master Axis Rising? It was all me. Charlie and me are TIGHT!" *pause* "You wanna come home with me? I live in my mother's basement!"