I worked at Hardee's during their association with the Smurfs.
This Smurf Party Punch stuff was distributed in the restaurants in a large clear plastic dispenser that sat on the counter. There was no decorations on the container and no bubbling system to make it appear the slightest bit appetizing. Basically it was a big plastic cube filled with noxious stagnant red liquid with some unhealthy looking bubbles at the top and grimy sediment at the bottom.
I don't recall ever selling one drop of it all summer. Eventually we started daring each other, and later customers, to take a swig. We even invented a sort of Smurf Party Punch Challenge: we'd offer select customers (slightly drunk and/or high folks late at night) free fries if they'd drink a whole glass in one gulp. The challenge was usually sparked when the customer would glare at the contain and demand "WhutdahellizzAT?!?"
I doubt if Hardee's would have approved of our marketing technique.