Facepalm.Krispy Kreme apologized after a store in the United Kingdom advertised a promotion for customers called KKK Wednesday, which was to be held this week.
"We do believe this was a completely unintentional oversight on the part of our longtime franchise partners in the U.K.," according to a statement shared with USA TODAY Network by company spokesperson Lafeea Watson.
KKK, which in this case was intended to stand for "Krispy Kreme Klub," is, of course, more infamously associated with the Ku Klux Klan, a white supremacist hate group.
The promotion was suspended once the internets got wind of KKK Wednesdays and informed Krispy Kreme of the obvious double meaning.
