For Twitter, Billboards, and Social Media Accounts. Examples:
“Dear person who made a playlist called ‘One Night Stand With Jeb Bush Like He’s a Bond Girl in a European Casino’: We have so many questions,” -Spotify
"To the 53 people who watched A Christmas Prince every day for the past 18 days: who hurt you?" -Netflix
https://melmagazine.com/how-brands-turned-trolling-into-a-marketing-strategy-a486654f2096Kinda creepy, if you ask me.