I've found that the more hype a film gets, the less interested I am to see it, and if & when I do, the result is usually diisappointing.
A recent example would be the latest "Halloween" flick. Endless hype on TV and social media for weeks on end prior to its release, "it's the best one since the original" and blah blah blah... and when I saw it, I thought it was "meh"...
I felt the same about The Cabin in the Woods. I didn't dislike it, but I think it is one of the most overhyped horror movies of this decade. Social media went ballistic, acting like it is the new Citizen Kane of horror movies. I thought it was solid but hardly original. If anything, I got a strong Waxwork (1988) vibe from it.
On the other hand I thought the hype for Triangle (2009) was justified.