I like the bit about filtering right at your PC. You'll also notice that they state that ripping CD's for personal use is not illegal, but don't exactly say it's legal. Here's an article (http://arstechnica.com/news.ars/post/20080207-riaa-boss-spyware-could-solve-the-encryption-problem.html) that goes along with the video.
http://www.youtube.com/watch?v=dxYGZ7Z6joQ