http://www.lawsuit.no/en-jackass.html (http://www.lawsuit.no/en-jackass.html)
I'm guessing all the lottery tickets he bought with his welfare checks didn't pay off, so he "thought" this would be his next best bet.
So, he changes his name to a common insult phrase, and expects to make millions.
No matter what, some lawyer is gonna put a down payment on a new BMW.
QuoteJack Ass himself is claiming the company plagiarized his name, infringed on his trademark and copyright to his name and defamed his good character.
Dude, you named yourself Jack Ass. You never HAD good character to defame.