The American Airlines Wine Lift (https://www.cnn.com/2021/01/21/tech/american-airlines-wine-delivery)
QuoteAirlines are still operating only a fraction of the number of flights they offered pre-pandemic, and alcohol is banned in many cabins to help thwart the spread of Covid-19. This is adding up to a lot of leftover booze. Now, American Airlines is hoping to sell and ship some of its excess wine directly to peoples' homes.
The company said Thursday that a new program — called American Airlines Flagship Cellars — will give customers a chance to buy wine by the bottle, in custom "curated" cases, or via a monthly subscription plan that costs $99 per month.
American Airlines' single-bottle wine offerings range in price from about $13 to $40, and the most expensive offering is a $300 three-pack of Champagne.
Purchasing the $99 monthly subscription gives customers access to discounted prices, a monthly shipment of three bottles of wines, and customers will rack up two AAdvantage Miles for every dollar spent.