Yet Another Sign ThE eNd Is NeAr

[ER]

America in Decline: One of the Internet's successful Web sites (10 million page views a month, with $500,000 in ads from companies including Verizon, McDonald's and General Motors) is a site that merely reports on what celebrities' babies are wearing, in that so many mothers are apparently obsessed with mimicking those clothing choices for their own tots. A May Wall Street Journal feature said sometimes the site's posting a photo of a celebrity baby incites a nationwide run on what it's wearing. [Wall Street Journal, 5-10-08]

--Courtesy News of the Weird.com

[ghouck]

Target marketing, not much of a surprise there. I would bet these aren't normal 9-5 working moms that visit sites like that, but rather ultra-rich, have nothing better to spend their money on trophy wives come the mothers of trophy kids. It's not surprising adspace on such a page would be high-dollar. Anytime you find a way to exclusively reach wealthy people that spend money frivolously, there will be a great demand for it. The gossip aspect is a bonus.