Suns to wear 'Los Suns' uniforms to honor Phoenix's Latino community

[Allhallowsday]

Suns to wear 'Los Suns' uniforms to honor Phoenix's Latino community 
In general, people in the sports world keep their political leanings to themselves. Sure, there are a few guys who regularly speak out on political issues, but for the most part that's considered bad business. As Michael Jordan put it, "Republicans buy shoes too." That's why what the Phoenix Suns are doing is so amazing.

The team will be wearing its "Los Suns" jerseys for Wednesday night's Game 2 against the San Antonio Spurs "to honor [the] Latino community and the diversity of our league, the state of Arizona, and our nation." Awesome.

The decision to wear the jerseys came from way up the corporate ladder, as team owner Robert Sarver suggested the team wear their Noche Latina alternates...

http://sports.yahoo.com/nba/blog/ball_dont_lie/post/Suns-will-wear-Los-Suns-unis-to-honor-Phoenix-?urn=nba,238682    

[Rev. Powell]

Interesting, but I don't see it as a risky political statement so much as a purely commercial attempt to market the team to the large Latino market.

[Allhallowsday]

Interesting, but I don't see it as a risky political statement so much as a purely commercial attempt to market the team to the large Latino market.

And alienate their Caucasian and African-American markets that voted for the law in the process? 

[Rev. Powell]

Interesting, but I don't see it as a risky political statement so much as a purely commercial attempt to market the team to the large Latino market.

And alienate their Caucasian and African-American markets that voted for the law in the process? 

I predict the Caucasians and African Americans won't boycott watching or attending the Suns in the playoffs because of this, or be so outraged they switch their loyalties to another team.  A few might be mad, but I bet the promotion nets them more fans than they had before. 

[Allhallowsday]

Interesting, but I don't see it as a risky political statement so much as a purely commercial attempt to market the team to the large Latino market.

And alienate their Caucasian and African-American markets that voted for the law in the process? 

I predict the Caucasians and African Americans won't boycott watching or attending the Suns in the playoffs because of this, or be so outraged they switch their loyalties to another team.  A few might be mad, but I bet the promotion nets them more fans than they had before. 

Good point; however, I do have an old pal I keep in touch with who has lived in AZ for many years, and I used to cringe when I'd hear his anti-Mexican anti-immigrant commentary, apparently a pervasive and virulent feeling in that state.