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Lindsay Lohan Suing E-Trade for Milkaholic "Parody"

Started by Allhallowsday, March 09, 2010, 08:05:10 PM

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Allhallowsday

Lindsay Lohan Suing E-Trade for Milkaholic "Parody" 
Lindsay Lohan is no milkaholic.

And that's likely why the 23-year-old star is suing financial company E-Trade for $100 million for using her name in its latest commercial about a boyfriend-stealing "milkaholic" baby.

In the ad, which debuted during this year's Super Bowl in February, a baby boy apologizes to his girlfriend for not calling her the night before.

"And that milkaholic Lindsay wasn't over?" the baby girl asks before another baby girl pops into the screen saying, "Milk-a-whaaat?"

Lohan filed the lawsuit Monday, which claims the ad violated the star's rights under New York state civil-rights law.

"Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," Lohan's lawyer, Stephanie Ovadia, said in a statement to the New York Post. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."

The spokesperson for Grey Group, which produced the "milkaholic" commercial, said that they "just used a popular baby name that happened to be the name of someone on the account team."

In the lawsuit, Lohan is seeking an injunction to force the spot off the air. 

http://omg.yahoo.com/news/lindsay-lohan-suing-e-trade-for-milkaholic-parody/37130?nc 

:lookingup:
If you want to view paradise . . . simply look around and view it!

3mnkids

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Rev. Powell

Quote from: Allhallowsday on March 09, 2010, 08:05:10 PM


In the lawsuit, Lohan is seeking an injunction to force the spot off the air keep people talking about her because she hadn't been mentioned in the tabloids for a few weeks.


I'll take you places the hand of man has not yet set foot...

Leah

yeah no.

indianasmith

I sw that commercial during the Superbowl and laughed out loud.  But I never once thought of Lindsey Lohan.  I mean, isn't she essentially saying to America that "when the phrase "alcoholic" comes up, think of me?"  Yeesh.   
"I shall smite you in the nostrils with a rod of iron, and wax your spleen with Efferdent!!"

Mr. DS

If the name "Mark" is used in a commercial, I'm so suing. 
DarkSider's Realm
http://darksidersrealm.blogspot.com/

"You think the honey badger cares?  It doesn't give a sh*t."  Randall

Joe the Destroyer

Right, like Paris Hilton suing Trey and Matt for calling her a "stupid, spoiled whore" on South Park. 

Oh, right, and Paris failed.