"
Cuphead: Don't Deal With The Devil" is a very popular indie game that is most certainly
not "free to play". It has a retail price of $19.99 wherever you look for it.
I see ads like this on YouTube with
Cuphead,
Minecraft, and
Undertale. They take these smash hit indie games,
offer them for free, and if you're foolish enough to click on it the website it takes you to will give you malware.
I have to take a very hard stance on my favorite forum allowing malware ads on it.