PBR had a Twitter issue this week

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Pabst Blue Ribbon suggested people eat a** instead of drinking their beer this week

Pabst Blue Ribbon is eating humble pie after a vulgar tweet was shared from the brand's official Twitter account earlier this week.

The tweet, which was posted on Monday morning, suggested that those abstaining from alcohol in January try "eating a—" instead.

The post was soon deleted from the brand's account, but not before Twitter users responded with shock, confusion and, in many cases, bewildered amusement. A few notable brands, including Slim Jim and the delivery app Waitr, even got in on the discussion.

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What do we expect from a beer company still boasting about a "blue ribbon" it won in 1893? Gee, I got a gold star on my drawing in first-grade too, everybody!