I Don't Get This Commercial

[Ash]

I've been seeing this ad on TV and I just don't get it.
Take a look...

http://www.youtube.com/watch?v=LeiYOEuDL9g

Is she supposed to be drinking from him? (the watercooler is right next to him)
Is she kissing him?
Is she sucking the gum out of his mouth?
What's with her putting his nose back down like it's some sort of shut off switch?

No one else I know gets this commercial either.
Anyone?

[Menard]

It's right there at the end.

'It's mouthwatering'

The gum is suppose to be so mouth watering that she takes a drink from him rather than the water cooler; then pushes down on his nose like you would a spigot when finishing getting water from a water cooler.

I don't think it's a very good commercial, but I don't think I've ever seen a Mentos commercial that was.

[Doc Daneeka]

http://www.youtube.com/watch?v=MahzNwlAKaM
This one really puzzles me...