83.) Stone Cold Steve Austin

I know most would disagree: "He's a wrestler, not a character." But, it's wrestling. It's not UFC or MMA. It's entertainment, with writers, "Sports-Entertainers" (not athletes, according to most), etc. Either way, Austin was a character that was charismatic, entertaining, a rebel, funny, and helped draw MILLIONS of dollars worth of ticket sales, merchandise, and pay per view buys for the WWF/WWE, which is what a successful character is supposed to do (Fonzie, Kermit, etc)