Bad Movie Logo
"A website to the detriment of good film"
Custom Search
HOMEB-MOVIE REVIEWSREADER REVIEWSFORUMINTERVIEWSUPDATESABOUT
Welcome, Guest. Please login or register.
Did you miss your activation email?
October 23, 2014, 01:47:38 PM
536142 Posts in 40558 Topics by 5098 Members
Latest Member: AqueousStar
Badmovies.org Forum  |  Other Topics  |  Off Topic Discussion  |  Weird News Stories  |  Did NPR’s ‘This American Life’ discover Coke’s secret formula? « previous next »
Pages: [1]
Author Topic: Did NPR’s ‘This American Life’ discover Coke’s secret formula?  (Read 520 times)
Allhallowsday
B-Movie Kraken
*****

Karma: 1544
Posts: 10845


Either he's dead or my watch has stopped!


« on: February 15, 2011, 05:55:07 PM »

Did NPR’s ‘This American Life’ discover Coke’s secret formula? 
One of the most closely guarded trade secrets in the history of commerce may be a secret no more: NPR's "This American Life" thinks it has found the exact recipe for the world's most popular soft drink in a 1979 newspaper article.

According to the show's host, Ira Glass, the drink's secret flavoring component, which was created by pharmacist John Pemberton in 1886, is something called "Merchandise 7X." The show's staff recently stumbled across the February 8, 1979 edition of the Atlanta Journal-Constitution, which published an article on page 28 about a leather-bound notebook that once belonged to Pemberton's best friend, another pharmacist in the Atlanta area named R. R. Evans. The notebook contained a number of pharmacological recipes--but the main entry, for students of commercial history, was what's believed to be the exact recipe for the soft drink: all of the ingredients listed with the exact amounts needed to whip up a batch.

The Journal-Constitution piece also featured a photo of the page in Evans' notebook detailing Coke recipe--essentially revealing the recipe to the world. But since 1979 well antedated the explosion of digital media, the photograph of the recipe didn't travel far beyond the Atlanta area... 

http://news.yahoo.com/s/yblog_thelookout/20110215/ts_yblog_thelookout/did-nprs-this-american-life-discover-cokes-secret-formula 

...So what's the secret to making Coke? Well, here's what was written in the notebook:

The recipe:

Fluid extract of Coca: 3 drams USP
Citric acid: 3 oz
Caffeine: 1 oz
Sugar: 30 (unclear quantity)
Water: 2.5 gal
Lime juice: 2 pints, 1 quart
Vanilla: 1 oz
Caramel: 1.5 oz or more for color

The secret 7X flavor (use 2 oz of flavor to 5 gals syrup):
Alcohol: 8 oz
Orange oil: 20 drops
Lemon oil: 30 drops
Nutmeg oil: 10 drops
Coriander: 5 drops
Neroli: 10 drops
Cinnamon: 10 drops

Pemberton had reportedly hit upon the formula for Coke in an attempt to overcome the addiction to morphine he contracted after the Civil War, so it's perhaps not surprising that, in addition to alcohol, the drink originally contained Coca leaves laced with cocaine. After Atlanta passed a local prohibition ordinance in the 1890s, the company took the booze out of the formula, and the company has used cocaine-free coca leaves since 1904...
Logged

If you want to view paradise . . . simply look around and view it!
Mr. DS
Master Of Cinematic Bowel Movements
B-Movie Kraken
*****

Karma: 1841
Posts: 15378


Get this thread cleaned up or YOU'RE FIRED!!!


WWW
« Reply #1 on: February 16, 2011, 09:48:32 PM »

Thats cool although I think I'll pay the buck fifty for the bottle instead of all those ingrediants.
Logged

DarkSider's Realm
http://darksidersrealm.blogspot.com/

"You think the honey badger cares?  It doesn't give a sh*t."  Randall
Pages: [1]
Badmovies.org Forum  |  Other Topics  |  Off Topic Discussion  |  Weird News Stories  |  Did NPR’s ‘This American Life’ discover Coke’s secret formula? « previous next »
    Jump to:  


    RSS Feed Subscribe Subscribe by RSS
    Email Subscribe Subscribe by Email


    Popular Articles
    How To Find A Bad Movie

    The Champions of Justice

    Plan 9 from Outer Space

    Manos, The Hands of Fate

    Podcast: Todd the Convenience Store Clerk

    Faster, Pussycat! Kill! Kill!

    Dragonball: The Magic Begins

    Cool As Ice

    The Educational Archives: Driver's Ed

    Godzilla vs. Monster Zero

    Do you have a zombie plan?

    FROM THE BADMOVIES.ORG ARCHIVES
    ImageThe Giant Claw - Slime drop

    Earth is visited by a GIANT ANTIMATTER SPACE BUZZARD! Gawk at the amazingly bad bird puppet, or chuckle over the silly dialog. This is one of the greatest b-movies ever made.

    Lesson Learned:
    • Osmosis: os·mo·sis (oz-mo'sis, os-) n., 1. When a bird eats something.

    Subscribe to Badmovies.org and get updates by email:

    HOME B-Movie Reviews Reader Reviews Forum Interviews TV Shows Advertising Information Sideshows Links Contact

    Badmovies.org is owned and operated by Andrew Borntreger. All original content is © 1998 - 2014 by its respective author(s). Image, video, and audio files are used in accordance with the Fair Use Law, and are property of the film copyright holders. You may freely link to any page (.html or .php) on this website, but reproduction in any other form must be authorized by the copyright holder.