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Latest Member: BVLAubrey Forum  |  Movies  |  Press Releases and Film News  |  McDonald's Makes Apples Mandatory in Happy Meals « previous next »
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Author Topic: McDonald's Makes Apples Mandatory in Happy Meals  (Read 652 times)
Frightening Fanatic of Horrible Cinema

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« on: July 27, 2011, 02:08:50 AM »

NEW YORK ( – McDonald's Corp. is adding apples to all its Happy Meals and launching a nutrition-focused mobile phone app as part of a broader health push.

The changes underscore how the restaurant industry is reacting to the demands of customers and regulators who blame it for health ills ranging from childhood obesity to diabetes.

Among other changes in McDonald's new program:

— McDonald's pledged to reduce sugars, saturated fats and calories through "varied portion sizes, reformulations and innovations" by 2020. It didn't give details. By 2015, it will reduce sodium by 15 percent.

— McDonald's will introduce a new mobile app focused just on nutrition information.

— McDonald's USA president Jan Fields and other executives will go on a "listening tour" in August to hear suggestions from parents and nutrition experts. The chain will also launch a new online forum for parents.

McDonald's says the new directives are "absolutely not" related to impending regulations that will force the industry to curb the marketing of junk food to children and post nutrition information on menus.

Rather, the changes are a response to what customers were asking for, said Cindy Goody, McDonald's senior director of nutrition.

"We've been in the nutrition game for over 30 years in providing nutrition information to our customers," Goody said. "Now what we're doing is we're adding more food groups and ... creating nutritional awareness."

The nutrition talk also has helped McDonald's grab business from other fast-food restaurants, even as the recession forced people to cut back on eating out.

McDonald's has worked to paint itself as a healthy, hip place to eat, offering wireless access in restaurants and introducing smoothies and oatmeal, moves that other fast-food companies are now trying to replicate.

For Happy Meals, U.S. customers can already choose between apples or fries. But only about 11 percent of customers were ordering apples, the restaurant said.

So by the beginning of next year, McDonald's will instead include a half-order of apples and a half-order of fries. Customers can get all fries or all apples if they ask.

Goody said the change is indicative of "incremental lifestyle modifications." Asked why McDonald's didn't eliminate fries, she said that "all foods fit when consumed in moderation."

This isn't the first time the world's largest burger chain has tried to paint itself as an emissary of nutrition. In the '80s it created a fitness program for middle schoolers featuring gymnast Mary Lou Retton. A decade ago, McDonald's used spokesclown Ronald McDonald to encourage parents to get their children immunized and to tell kids to drink milk. In 2004, McDonald's christened Ronald a "balanced, active lifestyles ambassador" and passed out pedometers to encourage exercise.

Read more:

Who goes to McDonald's for apples?  Lookingup
Frightening Fanatic of Horrible Cinema

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« Reply #1 on: July 27, 2011, 10:09:30 AM »

That more than balances out the extraordinarily unhealthy crap in their food, I guess.

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Mofo Rising
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My cat can eat a whole watermelon!

« Reply #2 on: July 27, 2011, 10:59:33 AM »

Misleading headline, but I guess


wouldn't sell as many papers. Or garner clicks, or whatever newspapers do to make money these days. (Free advertising for fast food companies?)

I still get fries when ordering fast food. I enjoy them, but in smaller quantities than usually come packed with the meal. I often end up throwing away food because I don't feel like eating two or three entire potatoes.

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Frightening Fanatic of Horrible Cinema

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« Reply #3 on: July 27, 2011, 01:08:49 PM »

Can I get my apples deep-fried with a caramel fudge dipping sauce?

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Get this thread cleaned up or YOU'RE FIRED!!!

« Reply #4 on: July 27, 2011, 08:33:47 PM »

Kind of a mixed reaction from yours truly.  I support healthy choices but if I want lard then give it to me by the bucket load.

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Umaril The Unfeathered
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« Reply #5 on: July 30, 2011, 09:03:24 AM »

I don't mind apples, as long as they're nice and cold with a hard snap and crunch to them.

In fact, I wish the apples in my local store looked a bit better than they do now; if they did, their sales would go up a LOT  Smile

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