Even when I'm not very fond of romantic comedies, I always enjoy watching Bill Murray, and this is no exception. Every time that particular plot shows up I instantly imagine myself living the same thing, and how I would react. Definitely very fun stuff to dream about.
I remember a great episode in
STARGATE SG1 in which two characters, Teal'c and Jack O'Neill, had the same problem, it was one of my favorites. Strangely enough, it also involved romance at one point. And to be honest, when I imagine myself in that situation, great part of it is about the same deal.
It seems like that particular plot device is always meant to be about
getting laid finding true love.