I hope no one has told La Crosse, Wisconsin's cats about
this development
Old Style beer, a brand originally founded in La Crosse, Wisc., will be brewed in its birthplace once again, after spending 24 years in Milwaukee under Pabst Brewing, the company reported to local media outlets on Monday.
Old Style was first brewed by the G. Heileman Brewing Co. in La Crosse in 1902. Heileman was the city’s premier brewer from 1858 to the 1990s, and was the predecessor of the modern City Brewing Company. During its heyday, Heileman introduced several beer labels to its portfolio, the first being The Old Times Lager in 1900. But due to a lawsuit in 1902, the company had to change the beer’s name to Old Style Lager, as it is still known today.
The classic lager became wildly popular in the Midwest in the mid-20th century. Despite its Wisconsin roots, Chicagoans would often claim the beer as their own. At peak popularity, Old Style served as the official sponsor of the Chicago Cubs.
Old Style’s departure from Wisconsin began when Michigan’s Stroh Brewery Co. purchased the brand in 1994. Five years later, Pabst Brewing Co. acquired the brand rights when Stroh was dissolved. Since then, the beer has been brewed at Pabst’s facilities in Milwaukee.
Back in the early 90s when I got old enough to drink beer it's what my parents kept at the house. And no visit to Wrigley Field is complete without some Old Style.
